Description

Position Title:
Marketing and Communications Specialist

Position Type:
Regular

Hiring Range:

$33.94-$40.72/hour; Compensation will be based on education, experience, skills relevant to the role and internal equity

Pay Frequency:
HourlyA.POSITION PURPOSE

Under the direction of the Assistant Dean of Enrollment Management and Marketing, as a part of the overall effort to enhance the reputation, relationships, and visibility of the Jesuit School of Theology of Santa Clara University, this position is responsible for implementing the schools integrated mission-based communications and marketing that help engage the diverse prospective students, alumni, and external stakeholders. The Marketing and Communication Specialist will have an understanding of market segments as well as the School's programs and be able to represent and market academic programs accurately and persuasively to prospective students and others. The Marketing and Communications Specialists work will be informed by JST-SCU's strategic Plan, En Camino.

B.ESSENTIAL DUTIES AND RESPONSIBILITIES

1.Marketing

• Provide support to the Assistant Dean of Enrollment Management and Marketing, in the development of a comprehensive, creative and effective marketing strategy and plans.
• Under the direction of the Assistant Dean of Enrollment Management and Marketing, coordinate with Santa Clara University's department of Marketing and Communication (UMC) to produce marketing materials and collateral including program brochures, print and digital advertisements, and development appeals.
• Execute marketing strategy and plans to advance JST-SCU in areas of admissions, development, outreach, and public profile.

2.Communications

• Provide support to the Assistant Dean of Enrollment Management and Marketing in the development of a comprehensive, creative and effective communication strategy and plans.
• Under the direction of the Assistant Dean of Enrollment Management and Marketing, oversee the continuous development of content (i.e. student profiles, alumni spotlight, faculty in the news) and the management of its distribution on multiple mediums including the JST-SCU website, email newsletter, and social media.
• Under the direction of the Assistant Dean of Enrollment Management and Marketing prepare electronic communications that are delivered through Slate to prospective students, applicants, and admitted students.
• Under the direction of the Assistant Dean of Enrollment Management and Marketing implement an active social media plan that supports both enrollment and external relations goals.
• Represent JST-SCU on SCU's social media council.
• Occasionally represent JST-SCU at recruitment events such as webinars, information sessions, graduate fairs, and other sponsored events.

3.Web Management

• Serve as JST-SCU's primary website editor.
• Consistently monitor JST-SCU's website ensuring that all content is accurate, relative, and up to date.
• Under the direction of the Assistant dean of Enrollment Management and Marketing implement a website management strategy and structure identifying specific website editors and parameters for implementing changes.

4.Research and Analysis

• Track and measure the effectiveness of communication and marketing efforts and prepare regular reports for the Assistant Dean of Enrollment Management and Marketing.
• Assist the Assistant Dean of Enrollment Management and Marketing in market research and assessment, including research and analysis of current markets with goals of understanding trends, forecasting future directions and identifying competitors and aspirational schools, and seeking out new opportunities
• In collaboration with the Assistant Dean of Enrollment Management and Marketing, identify marketing strategies to support new academic programs and program delivery systems
• In collaboration with the Assistant Dean of Enrollment Management and Marketing, identify strategies and markets that can be targeted to generate qualified leads

5.Other duties as assigned in support of JST's mission

C. PROVIDES WORK DIRECTION

May at times provide work direction for Graduate Assistants.

D. GENERAL GUIDELINES

Recommends initiatives and implements changes to improve quality and services Identifies and determines cause of problems; develops and presents recommendations for improvement of established processes and practices Maintains contact with customers and solicits feedback for improved services Maximizes productivity through use of appropriate tools; planned training and performance initiatives. Researches and develops resources that create timely and efficient workflow Prepares progress reports; informs supervisor of project status; and deviation from goals Ensures completeness, accuracy and timeliness of all operational functions Prepares and submits reports as requested and required Develops and implements guidelines to support the functions of the unit
E. QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The items below are representative of the knowledge, skills, abilities, education, and experience required or preferred.

This position requires the ability to effectively establish and maintain cooperative working relationships within a diverse multicultural environment.

1.Knowledge

• Understanding of the values, ideals, and mission of Jesuit education and the Jesuit School of Theology
• Understanding of the nature of theology, the specific sub-disciplines of theology, and the theological education and ministerial formation; insight into different graduate theological degrees and the use to which they can be applied.
• An informed perspective of the nature of ATS-accredited theological institution's
• Understanding of, or willingness and ability to learn, best practices in cultivation of and communication with alumni, donor, students, and other constituents
• Understanding of, or willingness and ability to learn, the uses of electronic and print media
• Understanding, or willingness and ability to learn, the process of integrating digital and print aspects of a campaign
• Understanding of, or willingness and ability to learn, marketing, public relations, annual fund solicitation, and special event planning method and techniques
• Understanding of diversity, equity and inclusion practices

2.Skills

• Excellent writing skills in a marketing context for multiple audiences

• Excellent organizational skills and attention to detail

• Demonstrated experience managing a professional social media account

• Proficiency overseeing the design and production of digital materials, print materials, and publications

3.Abilities

• Early adopter attitude toward ever-evolving technology and willingness to learn new applications and systems
• Ability to work effectively and tactfully with a wide range of both internal and external groups; ability to collaborate effectively with co-workers and share appropriate information in a timely and proactive fashion
• Ability to engage with diverse stakeholders and in particular with communities of color
• Ability to exercise judgement and maintain confidentiality
• Ability to organize and manage multiple projects simultaneously while meeting deadlines
• Ability to work independently and as a team member
• Ability to speak and write Spanish is preferred.

4.Education

• Bachelor Degree required

5.Years of Experience

• One to three years of experience in marketing, communication, or related responsibilities preferably in higher education or a non-profit organization.

F. PHYSICAL DEMANDS

The physical demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. In accordance with the Americans with Disabilities Act, as amended, the California Fair Employment & Housing Act, and all other applicable laws, SCU provides reasonable accommodations for qualified persons with disabilities. A qualified individual is a person who meets skill, experience, education, or other requirements of the position, and who can perform the essential functions of the position with or without reasonable accommodation.

• Considerable time is spent at a desk using a computer terminal.
• May be required to travel to other buildings on the GTU campus of the SCU campus.
• May be required to attend conference and training sessions within Bay Area or in- or out-of-state locations.
• May be required to occasionally travel to outside customers, vendors or suppliers.
• May be required to work some evenings and weekends.

G. WORK ENVIRONMENT

The work environment characteristics described below are representative of those an employee encounters while performing the essential functions of this job.

• Typical office environment.
• Mostly indoor office environment with windows.
• Offices with equipment noise.
• Offices with frequent interruptions.

Telecommute

Santa Clara University is registered to do business in the following states: California, Nevada, Oregon, Washington, Arizona, and Illinois. Employees approved to telecommute are required to perform their work within one of these states.

EEO Statement

Equal Opportunity/Notice of Nondiscrimination

Santa Clara University is an equal opportunity employer. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, color, ethnicity, national origin, citizenship, ancestry, religion, age, sex, sexual orientation, gender, gender expression, gender identity, marital status, parental status, veteran or military status, physical or mental disability, medical conditions, pregnancy or related conditions, reproductive health decision making, or any other characteristic protected by federal, state, or local laws. For a complete copy of Santa Clara University's equal opportunity and nondiscrimination policies, please visit the Office of Equal Opportunity and Title IX website at https://www.scu.edu/title-ix/.

Clery Notice of Availability

Santa Clara University annually collects information about campus crimes and other reportable incidents in accordance with the federal Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act. To view the Santa Clara University report, please visit the Campus Safety Services website. To request a paper copy please call Campus Safety at (408) 554-4441. The report includes the type of crime, venue, and number of occurrences.

Americans with Disabilities Act

Consistent with its obligations under the law, Santa Clara University will provide reasonable accommodations to applicants and employees with disabilities. Applicants who wish to request a reasonable accommodation for any part of the application or hiring process should contact the Department of Human Resources ADA Team at hraccommodations@scu.edu or by phone at (408)554-5750.